繁體中文
工作範圍
在直播中介紹同示範產品、回應觀眾提問、帶動落單同配合優惠節奏，事前要熟悉產品同寫稿。
零售及個人服務 / Retail & personal services
直播帶貨主播
Live commerce host
清單條目 · 未逐項核對新興／非傳統職業入行關卡：僱主自訂
零售及個人服務呢個行業係點運作
店務、銷售、美容美髮，以及持牌小販。呢個行業無統一執業註冊（小販除外，須向食環署領牌），收入通常由底薪加佣金或拆帳組成，所以「同一職位、唔同公司」差距可以好大。睇招聘時要留意底薪、佣金計法同輪班安排。
Shop floor, sales, beauty and hairdressing, plus licensed hawking. There is no unified licence here (hawkers excepted — they need a FEHD licence), and pay is usually a base plus commission or a split, so the same job title can pay very differently between employers. When reading a job ad, look at the base, how commission is calculated, and the shift pattern.
呢一頁係「清單條目」
本站只列出呢個職業嘅工作範圍同「入行關卡係邊一類」（僱主自訂），未逐項核對官方入職條件，所以唔會寫薪酬、學歷或年資要求。要確認實際要求，請向僱主、相關專業團體或政府部門查詢；亦可到教育局生涯規劃資訊網站睇相關行業資料。
This is a listed entry: it records what the work covers and which type of entry gate applies, but the official entry conditions have not been checked item by item, so no pay, academic or experience requirements are stated. Confirm the actual requirements with the employer, the relevant professional body or the government department.
工作性質 / Nature of the work
對人服務 · 創意與內容 · 自由身或佣金制 · People-facing · Creative and content work · Freelance or commission-based
呢份工嘅主要性質係：對人服務 · 創意與內容 · 自由身或佣金制。以下逐項講清楚實際係點做。
- 對人服務People-facing
大部分工作時間係同人打交道：客人、病人、學生、住戶或公眾，講求溝通、耐性同情緒管理。
Most of the day is spent dealing with people — customers, patients, students, residents or the public — so communication, patience and emotional control matter.
- 創意與內容Creative and content work
產出內容或設計：題材、造型、敘事、聲音或影像，要面對修改、截稿期同評語。
Producing content or design — subject matter, form, narrative, sound or image — with revisions, deadlines and criticism built into the process.
- 自由身或佣金制Freelance or commission-based
收入同工作量通常按件、按單或按佣金計算，要自己接工作、報價、管理檔期同風險。
Income and workload usually run per job, per order or on commission, so you find your own work, quote, schedule and carry the risk.
工作性質係本站按工作方式歸納，唔係官方職業分類（政府統計處另有《標準職業分類》）；只講對人、對機器、 戶外、輪班、自由身等形式，唔代表薪酬、學歷或年資要求。
English
What the job covers
Presents and demonstrates products on a livestream, answers viewers, drives orders and works with the promotion rhythm, after learning the products and preparing a script.
入行關卡 / Entry gate
- 香港未有統一法定入職要求：門檻由僱主自訂，通常睇學歷、認可證書、作品或實習經驗。
- There is no unified statutory entry requirement: the employer sets the bar, usually looking at academic qualifications, recognised certificates, portfolio or internship experience.
升遷 / Progression
視乎僱主，沒有單一官方階梯。
- 視乎僱主／機構，無官方階梯Employer-defined; no official ladder
薪酬政策：只有官方薪級表、條例或監管機構公布的數字才會在本站寫出；私人機構薪酬因僱主而異，本站不估算。
同一行業嘅其他職業
零售及個人服務 · 4 of 19
零售助理／店務員
Retail Assistant / Sales Associate
零售助理負責店舖日常運作：開店收店、補貨上架、陳列、收銀同招呼客人。呢行學歷門檻低、分店多、容易入行，係了解零售營運最直接嘅起點；不過收入好大程度睇佣金計法同更表安排。
美髮師
Hairdresser
美髮師做剪、染、燙同造型，係一門靠手藝同名聲累積嘅行業。香港冇法定美髮師註冊，入行幾乎一定由助理（洗頭、吹頭）開始，一邊做一邊跟師傅學；之後收入好大部分睇你自己嘅客源同拆帳方式。
零售主管
Retail Supervisor
零售主管負責店舖日常運作：排班、銷售目標、陳列同員工督導，係前線同事同管理層之間嘅橋樑。
持牌小販
Licensed Hawker
持牌小販憑食環署發出嘅小販牌照擺檔；牌照類別（固定攤位、流動小販）同擺賣地點、時間、貨品都有規定，唔可以無牌擺賣。
核對時點 2026-09-14。招聘條件以當時廣告為準。
來源 / Sources
呢一頁係清單條目，未引用官方文件，所以冇來源可列。行業層面嘅法定註冊同規管資訊見「零售及個人服務」行業說明。
This listed entry cites no official document, so there are no sources to show. Statutory registration and regulatory context for the sector is set out in the sector note on the careers index.